Scientifica in partnership with the Strate School of Design, Paris and Design Thinking Society, Bucharest invites you to a two days Masterclass on responsible design, robots design and their impact in society. The event is part of the 2019 Romania - France Season.


June 10 - 11, 2019, Bucharest

Workshop and discussion panel by Strate, Robotics by design lab |

Event location: Maastricht School of Management, Dacia Boulevard no. 99, Bucharest

Register here. 

Robots in the city opens up a discussion about new technologies and responsible design and human centred design. Starting from 7 ethical dilemmas, participants will design possible patterns of interaction between man and robot. Through its ability to use new territories and to mediate the relationship between man and robot, the Robots in the city masterclass proposes an imaginative, creative, experimental process designed to anticipate scenarios of an automated world. The process is articulated around three dimensions: robots, actors' ecosystems and action territories.


The central themes of the design experience

How can design be used to shape a more sustainable and healthier future?

How can technology provide a better understanding of human behavior?

What is design experience and how it can be integrated into the development of new innovations,

such as social robots? What are the challenges of designers?




Day 1

9 - 10h30        Strate School Discussion Panel and invitations

11 - 12h30      Introduction of ethical dilemmas. Research. Movies, books and articles will be made available in a specially designed space.

14 - 17             Working on a concrete life situation that addresses one of the ethical dilemmas. Transcript on the experience map. Developing models

                          interaction between robots and characters. Their impact on the alternative road map of experience.


Day 2

9 - 12h30       Design / Script Experience

                        Prototyping the scenario.

12h30 - 14h   Discussion and presentation of prototypes. Feedback and debates on the topic.




Entries to the two days Masterclass will be made by filling in the REGISTER form. Deadline for registration is 31 May.  Participation is free of charge. Meals are not included.The selection will be based on the submitted information. The course will be held in English, therefore fluency in english is recommended.






Design Researcher, PhD in Applied Arts, Strate.


First trained as a designer, Estelle Berger obtained in 2014 a PhD in Applied Arts for research on the reflective practice of design. Supported by theory and an analysis of design practice in context, her research investigates the singularity of designers and the stances they adopt in companies and society at large. Her scope focuses on ethics, understood as a constant introspection and assessment of designers’ means, positions and ends in professional force fields. As a researcher and lecturer at Strate School of Design, she accompanies experience design and cross disciplinary innovation projects, putting an emphasis on the sensitive and imaginary dimensions. Based on action research, her collaborative projects and activities run within Strate research lab aim at developing a toolbox for professional practice and reflection-in-action. She supervises two on-going PhD thesis. As a designer, Estelle Berger specializes in experience design, with a predilection for the promotion of handicrafts through design.


Researcher PhD Art History,  Strate PhD in History of Contemporary Art


Isabelle questions the representation of the body in animation films. Like design, animation is based an action-research approach and challenges the impacts of new technologies. And the human body being an object more than central in the work of a designer, collaborating with designers allows to concretely embody this reflection. At Strate Research, she is involved in social robotics projects at Robotics by Design Lab. She authored several articles, in particular for the journal Figures de l'art.  At Strate she coordinates the Masters and MBA programs.



First trained as an Interior Designer in Lebanon, Olivia joined Strate School of Design to pursue a Masters in Design for Smart Cities. Multicultured in strategizing and leading team projects, she is committed to a user-centric approach to design.




Magda is a human-centred design enthusiast who shifted to Innovation after having spent 13 years in Human Resources, driving the people agenda for Honeywell, Genpact and IKEA. Since then she has facilitated many teams throughout their innovation & design thinking journeys for her clients, in retail, commercial real-estate, services, logistics, telecom or IT. Magda is also lecturer for Innovation at The Entrepreneurship Academy and Romanian Business Leaders




Catalina has an extensive experience in User Experience, currently being part of the team in charge with creating the best experiences for the world’s famous football game, FIFA.

For 2 years, she was the person behind the experience of ING Bank’s internet banking and she also coordinated innovative digital campaigns for 3 years, making ING one of the most loved Romanian brands in social media. Catalina is also a UX trainer, mentor and advocate of design thinking approach. She leads the Women Techmakers Chapter by Google Developers Group in Romania and she is dedicated to developing and supporting the tech communities. She’s driven and curious.



Dragos is the initiator of the first Romanian design thinking communities, which contributed to sparking the interest for design thinking in Romania.​ Dragos passionately followed into Design Thinking after his marketing and general management experience. For 15+ years he ​groomed groundbreaking business models and ideas and​ served​ bright people.  His experience spans across services and products, onto strategic and operational in market research, FMCG, Pharma, and the health business. Dragos is also an investor in and supporter of Romanian startups and social enterprises to whom he also offers mentoring and coaching.


Scientifica, Romania

non-governmental organization


Scientifica develops educational, cultural - interdisciplinary projects and museum projects as a result of intensive international work in the area of ​​scientific culture and the development of creative cultural concepts. Scientifica has more than 7 years of working experience with international cultural operators, such as Universcience - Le Cite des Sciences and Industries, Science Museum of London, Fondazione Internazionale Trieste, Center for Promotion of Science etc. In the long run, Scientifica aims to develop projects that bring emerging themes and technologies closer to the general public, paving the way for local initiatives to ensure an impact on communities. Having a strong belief that it is our responsibility to address the changes that can occur, the interdisciplinary team of Scientifica is constantly looking at new ways of communicating and involving the general public on current topics. Therefore, developed collaborations meant to innovate and experiment with the help of creatives and researchers around the world. The advantage of point-to-point collaborative work with various international institutions is that new research findings make us much better equipped and knowledgeable to cope with the challenges we face now or in the future, whilst creating a creative cross-collaboration model. 


Robots in the City emphasises the importance of new design practices, of innovation done for good and the type of responsibility and involvement of those who explore with new technologies, in particular with robots and artificial intelligence.


Design Thinking Society is a Romanian boutique consultancy helping organizations to innovate. We work both on business & culture transformation projects, using service design, strategic foresight and open innovation.

Strate School of Design, Franța

instituție privată de top de învățământ terțiar  


Strate School of Design is a top private institution of tertiary education for Design in France; According to Business Week is one of the top 60 design schools in the world. Strate is part of Global Education Galileo - a post-secondary education group focused on ensuring student access to higher education in the fields of Applied Arts, Design, Communication and Management in selected countries around the world. Since its creation in 1993, Strate has always had a vision: design will become a strategic point in sustainable development, success will be a collective effort, and the managerial model will be overshadowed by collaborative processes. Strate prepares qualified designers in a 5 year program implemented in 4 areas of study: Product Design, Mobility Design, Pack / Retail, Design of Experiences. Today the school gathers over 600 students. The pedagogical strategy combines artistic, technical, humanistic, entrepreneurial and research training and strong ethical foundations. Strate is offers a 3000 sqm campus in Sèvres, close to Paris.


Launched in 2010, Strate Research chooses research design to be a driver of innovation and education within the design school. Strate Research is divided into three main areas: new technologies (robotics and artificial intelligence), design experience and design & management. In the Strate Research department, robotics and artificial intelligence occupy a prime place in education and research. Continuing with the various projects in social and industrial robotics that Strate School of Design has been participating since 2007, the research department has made an important worldwide robotics and design consortium led by Softbank Robotics and 15 other European laboratories is an example demonstrating design value in the design of social robots. Thus, in 2018, Strate Research launches Robotics by design lab a joint laboratory between various academic and industrial international actors and run by a multidisciplinary team. Together with the partners involved in this initiative, this laboratory has the ambition to invent a new ecology of life with robots endowed with artificial intelligence: new forms, behaviours, practices, and experiences to eventually propose possible, likely and desired futures for this area in full development.